Pricing From the Shelf Back – The Key to Pricing Strategy

Today, a  sneak peek from the Updated edition of Ramping Your Brand. Have you ever wondered how you make so little per case despite the much higher SRP at the retailer’s shelf? 

The cruel reality is that not only do brands get paid last (outside of DTC), they get paid the least in the brick-and-mortar retail value chain.

This is why, historically, this entire industry was for the wealthy entrepreneur, not the Silicon Valley garage crowd. 

In the new edition of Ramping Your Brand, I took some time to insert a sidebar on how pricing decays from the SRP to your P&L after lots and lots of margin whittling. 

Here’s the first half of this table as a teaser!

The entire table is in the Updated and Expanded Edition of Ramping Your Brand. Pre-order now to be first! All formats launch on February 25, 2025.