I shared a great article on LinkedIn about some research done by the least well-known Silicon Valley investor - Bill Gross. His investigation of why his own firm's investments fared so much better in terms of scale/durability than startups out of his reach might
Steadily over the past decade, more and more alumni of BigCo public CPG firms have entered the early-stage CPG arena. I have discussed elsewhere why most of them struggle to fit in and eventually leave the sector. Most are marketing and sales staff looking for a
I’m pretty harsh about various stakeholders you’ll encounter on this blog and my podcast. Suppose you re-read or re-listen to my commentary, though. In that case, you’ll notice that all I do is point out patterns of behavior that work against an undercapitalized CPG business and
Online grocery is displaying very low YoY growth for the second quarter. If you factor in inflation, it’s slightly negative in $ terms. But we’ll call it a flat sector in 2022. But I don’t believe this will stay so for the long-term trend. Why? Timesaving is sticky
If you hang out with old-school sales pros from the natural products industry, you will often encounter a belief that distribution (in the right locales and channels) is all you need to grow with an ‘incremental’ product. They are used to low EBITDA businesses that
Last week, the FCC renewed its request for Apple to remove TikTok from its app store due to suspected Chinese espionage on the app’s American users. Apparently, the federal government has evidence that our TikTokking behavior is a massive learning lab for the Chinese government as
The Summer Fancy Food Show recently wrapped up for 2022. This famous show regularly features, literally exhibits, one of the most common strategic mistakes that the professional dataset in my book warns ambitious founders against if your goal is scaling on a reasonable timeline. Platforming products
Part 1 When early-stage businesses struggle in the premium end of consumer-packaged-goods, a shocking number of founders and operators leap to the conclusion that they need a "brand refresh" or a "re-brand." Look, branding agencies are numerous, and they network heavily at Expo West. They sponsor
Strategy consultants are easily mocked as those who teach but can’t do. Yet, their power was never sold to you as executional. Consultants add the most value simply by being a professionally trained external set of eyes emotionally detached from ALL of your prior decision-making. When
You may have heard the phrase “strategic plan” before. I talk about it a lot. Because it’s the front half of any good business plan, but it is the most poorly thought-out part of most business plans among CPG startups. The ones I’ve looked at seem