The PGS Blog

You’re a Geek. Your Consumers Aren’t. Deal with it.

Most CPG innovators and founders are geeks of some sort. It doesn’t matter if the geekiness was professional or amateurish or a committee of both. The point is that you isolated a problem, a gap in your category, and you filled it. Or…you simply are

Founders, Be Investable

I often come across founders griping about attracting investors. Often, they haven’t spent much time networking at all. They’ve spent more time thinking about their working capital problem. But, more importantly, many founders simply don’t come off as investable. At all. This is because they don’t

Do Your Investors Have the Right Time Horizon?

On a webinar hosted by Gary Hirshberg in May, Wayne WU of VMG Partners pointed to a common problem before the pandemic. “[Brands chasing a pre-determined exit] are generally not the best brands to invest in because … they haven’t focused on surprising and delighting consumers.

Top 3 Ways to Defend Your Brand From Copycats

Last week, Business Insider allowed me the opportunity to warn newbies that BigCo is absolutely scanning startup land continuously for ideas they can easily copy, even reverse engineer at a low technical expense. Technical expense? Say what? Ah, that’s the point I’m trying to make. BigCo is

Skate Ramp Brands Crushed the COVID-19 Pandemic

It sounds a bit too dramatic to be accurate, but it is. Since these are the brands I tend to work with the most, I have a robust set of case files. And here’s what it has taught me. If you were a Skate Ramp brand

Saying ‘No’ is a Critical Skill- Learn it

You might think saying ‘no’ is simply a luxury of an established business who has the privilege to turn down an opportunity that isn’t absolutely dead-on perfect. But you’d be wrong. Saying ‘no’ is one of the fundamental business skills never taught in school, especially in business

Plan for Two Macro-Scenarios in 2022

If you missed my Friday webinar, here’s the big take-away. You really should accept that there is enough uncertainty left in the epidemiology to make two scenarios plausible for 2022. I’ll walk you through them briefly here. They’re based on the new ‘fact’ that CPG sales

De-Weirding Your Brand

This guy looks so uncomfortable. He's either trying too hard to work on vacation or not trying hard enough to blend in at the beach. It's weird. Not offensive per se. Just weird. Anomalous. Even silly. Judging these kinds of behaviors is what humans do.

Help Wanted – The Perils of Staffing Up Too Fast

Part two of my interview w/Tom Eisenmann of Harvard Business School is now live. In this part, we discuss a bunch of more advanced topics. One that stuck with me is the challenge in staffing up rapidly when the founders are hiring for functions they

Good Plans Are Short- Real Short

I launched my current business in 2017 with a series of LinkedIn videos, including why you need a strategic plan. Keeping you and your team accountable is the most important reason to write a straightforward plan consisting of three things: your revenue targets for 2-3 years maxyour 1-line competitive