You are hearing this first because PGS fans like you come to the blog every week. Whether you are an investor, founder, or marketing lead, my brand management courses are uniquely tailored to the analytical needs of early-stage brands. If you are growing fast, you must
The last thing a Phase 1 founder wants to hear is: ‘ you need to ramp up your paid marketing to build awareness.’ Why? There’s no money! Are you kidding? 90% of Phase 1 P&Ls return negative pennies per unit on a net profit basis (after all
I have met founders who seem terrified of planning. This is often in the beginning, in Phases 1 or 2. The business is all upside down at this early point in the journey. And most entrepreneurs hate shutting down opportunities. They generally thrill on seizing
Beyond seed money taken from close family members, fundraising for startups needs to be massively rational, and mutually well-informed for all parties. Rich strangers who come in hot are the absolutely most dangerous people out there. There is no rational reason for a wealthy investor and
Modern POS analytics for emerging CPG brands. Learn how to manage exponential growth like a pro!
1. Glaring Funding Gaps in CPG The funding of amateur-founded brands is no longer viable. What will you do? Read More
You’ve seen the bright white packaging in the deli department or perimeter displays at Whole Foods. Kevin’s Natural Foods is now at peak ACV for refrigerated meals; you’re just reading about it. How did this happen, industry savants? No sexy TikTok influencer campaign. No viral YouTube anchor
Unstable weekly and monthly sales are a basic, universal feature of early-stage brands. Honestly, it’s terrifying. And, all this data noise easily masks fixable issues in demand for your thing. But not if you can’t unscramble the raw data noise and find the real growth curve underneath. Annualizing
I’ve been working exclusively with early-stage brands for seven years. After almost fifty client engagements and immersion in hundreds of case studies of CPG brands that successfully scaled, I’m confident that not a single CPG brand I have ever researched or worked with has scaled
When early-stage businesses struggle in the premium end of consumer-packaged goods, a shocking number of founders and operators leap to the conclusion that they need a “brand refresh” or a “re-brand.” Look, branding agencies are numerous, and they network heavily at Expo West. They sponsor