Do You Want Exponential Growth? 

 

Then you need to take Dr. Richardson’s Quiz – Are You Ready to Ride?

 

This short, research-based diagnostic assessment will let you know how ready your team actually is to tackle exponential growth. Take the Quiz now, enter your contact information and get your Score immediately!

NOTE: The Quiz is for Founders/Operators only; IP addresses are tracked and all others will be removed

Once you’ve completed the Quiz, you’ll be added to Dr. Richardson’s VIP list of founders and CEOs for monthly white-papers, semi-monthly e-mails on timely topics related to scaling premium consumer brands as well as periodic announcements of upcoming webinars, courses and events. Company information collected will remain confidential and is never shared with any outside party.

Webinars

 

These are my two most popular founder webinars. Whether you’re just starting out or a few years in, please carve out some time and enjoy this content. And let me know what you think.

Free! Learn the top 10 most common mistakes new CPG founders continue to make (yikes!) that can cost you money, time, even the existence of your business. Totally worth it.

This is my third webinar on the effects of the COVID-19 pandemic on the consumer packaged goods industry. I go deeper on long-term social trends and how the pandemic has accelerated some of them. I also revisit the true category beneficiaries of the surge and how premium brands should respond moving forward into 2021.

“These insights are f#$%king awesome!”

“Great job today, super interesting.”

If you’ve read my book and agree that the consumer is the foundation of good early stage strategy, then take this 2-hour webinar, only $95. Learn how to plan and measure your growth like a boss. 30 min. of open Q&A with me included.

“Lots of people have opinions in this industry. James had data.”

Abraham Kamarck, True Made Foods

PGS UNIVERSITY

Building off of my book Ramping your Brand, these courses will train you, step-by-step in key analytical skills necessary for riding the Skate Ramp effectively. I hope you enjoy them. Prices have increased so that I can now offer all new participants (after Aug. 21, 2020) lifetime follow-up clarifications by e-mail.

Course #1
Scrappy Consumer Research for Founders

Understanding your fans is key to any good strategic plan. This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of specific tools, when and how to bring in outside expertise and a free survey template to use with your own fans. Register now for the entire on demand series.

Course #2
Scrappy POS Data Analysis for Founders (coming Sept. 2020)

Mastering the use of POS data is key to good strategic planning in consumer packaged goods and to effective retail buyer meetings. In this course, you’ll learn how to: 1) Set the Right Goals, 2) Order Data Correctly and 3) Analyze/Utilize POS Data in some key scenarios. Real Nielsen data is used throughout. You’ll master all the basics, feel more comfortable with this kind of data AND learn a few advanced tricks from the pros.

Reviews Are In

“I need to watch it about 5 more times tho ! So much good information that no one ever explains.”

Nathan Gordon, Founder of Sans Meal Bars

Professionalizing Yourself

Suggested Resources for Operational Success

Click on any of the images to order or to see further information

Essential go-to-market information on distributors, brokers, sequencing accounts, when to go national, etc. Abigail is a seasoned sales executive who has seen every possible screw-up.

This is a sleeper reference for anyone who insists on running their startup as a professional fast-growth experiment. Kathleen covers all aspects of new venture planning, including how to manage risk and not to over plan. Better than your MBA, if you’ve never run a startup before.

This is both a live course and a textbook produced by the Specialty Food Association. This is literally the highest ROI reference material you can get as you set up your initial P&L, and pricing ladder to the shelf. It will save you lots of headaches and cash flow disasters as a newbie. The course is offered the day before each Fancy Foods show (January and June). $200 for the course and the textbook. $160 for textbook itself, if you’re already an SFA member.

Leadership Coaching

Absence of Trust. Fear of Conflict. Lack of Commitment. Absence of Accountability. Inattention to Results.

 

If you think your ‘snowflake’ startup will magically avoid these dysfunctions, you’re dead wrong. You need to work even harder as an unstable, small business to function well as you grow quickly.

Too many leadership books focus on the hero founder/CEO. This is NOT the secret to high performing teams. Empirical research shows that teams have to display specific social characteristics which reflect the quality of their interactions. You can figure out how you stack up in minutes by asking the five questions in this short article. It’s more insightful than most leadership books out there.

Product Development

Mark Crowell is one of the leading premium food product development consultants in North America. His comprehensive essay will help you understand what is involved in developing a commercially scalable, premium quality CPG product line, whether it’s a food item or not. You simply need to read this.

If you’re about to hire a co-manufacturer for the first time or switch to a new one, then you need to read this book. You need to learn what you don’t know about the legal and procedural intricacies of working with manufacturing facilities that, ultimately, aren’t focused on small brands at all.

Sales and Negotiation

Chris Voss is not only a negotiation expert. He’s a master linguist without any formal training. You absolutely want to learn the simple conversation techniques in his book, because you will need them in every high stakes negotiation your business faces

Many founders struggle with promoting their business confidently. Daniel Pink explores why selling is simply a professional version of human persuasion itself. I promise you will feel less gross promoting your business after reading this.

Consumer Marketing

Allan cuts through the enormous amount of myths around communicating with your fans through media, otherwise commonly referred to as ‘marketing.’ He will focus you on the true fundamentals of marcom: having a clear objective, strong ROI and above all else – avoiding unproductive mass communications that only work with enormous budgets and iconic brands with high awareness.

Ted is one of the world’s leading practitioners of large scale word of mouth marketing. What he has discovered can be applied without his services for small consumer brands. In this book, you’ll learn the basic logic of word-of-mouth and the kinds of storytelling that make it work in ordinary human conversation.

Elements of a Good Creative Brief  (coming soon)