In Part 1 of this series, I explained why a branding update/tweak is, unfortunately, the go-to solution for too many founders when the business does not perform to expectations, stagnant, or declining. It's literally as easy as the next packaging run and a web update.
"How we first communicate with the world is the work we do with a branding agency" TJ McIntyre, CEO of Bobo's What are the core functions of a branding agency? Packaging and brand identity (Logo, trademark, characters/mascots, color schemes, and other brand symbolism) are the
Agencies are tacticians. They focus on a portion of 1-2 Ps. They have no business claiming to write your business strategy, more specifically, your competitive strategy. Often, they will discuss this as "positioning." Watch out. You have more data than they do on your consumers,