NOV. 18 – LIVE – Top Tips for Effective Early-Stage Consumer Marketing

Free! Learn the top mistakes early-stage founders make when considering investing in marketing activities. This is a teaser for my new course! Live Q&A provided. Hint: the answer is NOT on your keyboard. The material comes from my new course.

FREE WEBINAR Top 10 Mistakes CPG Founders Make

Free! Learn the top 10 most common mistakes new CPG founders continue to make (yikes!) that can cost you money, time, and even the existence of your business. Totally worth 30 minutes of your time. Contains material NOT included in my book.

ON DEMAND Top Tips to Master Scanner Data


Scanner data companies (Nielsen, IRI, and SPINS) default to output that is NOT very useful for fast-growing consumer brands. They want to upsell more granular data. It’s how they make money. Understand the limits of default scanner periodization and then my top three tips for mastering scanner data as a busy founder.

ON DEMAND Understanding Channels for Premium Brands


This is an on-demand, data-driven exploration of how early-stage premium brand owners should think about key classes of retail trade, including DTC and e-commerce. It includes blinded, real-world case studies of premium brand velocities by channel to drive home the key points.

Q1 ’23 – LIVE TRAINING Riding the Ramp – Strategic Planning for Exponential Growth

If you’ve read my book and want to build a competitive strategy that increases your ability to achieve and sustain exponential growth, then you should join the next cohort of founders for this quarterly event. For $149, learn how to plan, achieve and measure exponential growth. A free strategic-planning template is included for all registrants as well as 30 min. of open Q&A with me. NOTE: This exclusive event is for owner/operators who still control their brands. Sign-ups are tightly screened.

“Lots of people have opinions in this industry. James has data.”

  Abraham Kamarck, True Made Foods