WEBINAR Riding the Ramp – Strategic Planning for Exponential Growth – Oct. 22, 2021


If you’ve read my book and want to build a competitive strategy that increases your ability to achieve and sustain exponential growth, then you should join the next cohort of founders for this quarterly event. For $125, learn how to plan, achieve and measure exponential growth. A free strategic-planning template is included for all registrants as well as 30 min. of open Q&A with me.

“Lots of people have opinions in this industry. James has data.”

  Abraham Kamarck, True Made Foods

FREE WEBINAR Interpreting 2020 Premium CPG Sales

Why did some CPG categories show enormous premium market share gains while others did not? Using the latest data from Nutrition Business Journal, I will explore the range of variation in premium sales during the initial year of the pandemic. You will learn why certain macro-categories underperformed and why others benefited from the external shock of lock-downs. Most importantly, you’ll learn the key variables that you, too can track with or without expensive panel data better to understand the hidden cultural dynamics of your operating category.

FREE WEBINAR Top 10 Mistakes CPG Founders Make

Free! Learn the top 10 most common mistakes new CPG founders continue to make (yikes!) that can cost you money, time, and even the existence of your business. Totally worth 30 minutes of your time. Contains material NOT included in my book.

FREE LIVE WEBINAR Fifth COVID-19 CPG Update and 2022 Outlook


LIVE on June 18th, 2021. This fifth PGS update on the ongoing SARS CoV2 pandemic and its impact on consumer packaged goods will focus on updating viewers regarding key data points in restaurant and CPG consumption. It will also offer an updated outlook for the CPG sector, with a mid-2021 emphasis on how early-stage brands should plan for 2022.

FREE WEBINAR Fourth COVID-19 CPG Update and Revised 2021 Outlook


Recorded on January 20, 2021. This was my fourth webinar on the effects of the COVID-19 pandemic on the consumer packaged goods industry. I revisit my Sept. 2021 CPG Outlook and share specific thoughts for early-stage brands navigating an uncertain 2021.

FREE WEBINAR Third COVID-19 Pandemic Update and 2021 Outlook


Recorded on September 11, 2020. This was my third webinar on the effects of the COVID-19 pandemic on the consumer packaged goods industry. I go deeper on long-term social trends and how the pandemic has accelerated some of them. I also revisit the true category beneficiaries of the surge and how premium brands should respond moving forward into 2021.

“These insights are f#$%king awesome!”

“Great job today, super interesting.”