FREE WEBINAR June 17 – Interpreting 2021 Premium CPG Sales


Using the latest data from Nutrition Business Journal, I will explore the range of variation in premium sales during the initial year of the pandemic. You will learn why certain macro-categories underperformed and why others benefited from the external shock of lock-downs. Most importantly, you’ll learn the key variables that you, too can track with or without expensive panel data better to understand the hidden cultural dynamics of your operating category.

FREE WEBINAR Top 10 Mistakes CPG Founders Make

Free! Learn the top 10 most common mistakes new CPG founders continue to make (yikes!) that can cost you money, time, and even the existence of your business. Totally worth 30 minutes of your time. Contains material NOT included in my book.

LIVE TRAINING Riding the Ramp – Strategic Planning for Exponential Growth – Q4 Date TBD


If you’ve read my book and want to build a competitive strategy that increases your ability to achieve and sustain exponential growth, then you should join the next cohort of founders for this quarterly event. For $149, learn how to plan, achieve and measure exponential growth. A free strategic-planning template is included for all registrants as well as 30 min. of open Q&A with me.

“Lots of people have opinions in this industry. James has data.”

  Abraham Kamarck, True Made Foods

ON DEMAND Top Tips to Master Scanner Data


Scanner data companies (Nielsen, IRI, and SPINS) default to output that is NOT very useful for fast-growing consumer brands. They want to upsell more granular data. It’s how they make money. Understand the limits of default scanner periodization and then my top three tips for mastering scanner data as a busy founder.

ON DEMAND Understanding Channels for Premium Brands


This is an on-demand, data-driven exploration of how early-stage premium brand owners should think about key classes of retail trade, including DTC and e-commerce. It includes blinded, real-world case studies of premium brand velocities by channel to drive home the key points.