UPCOMING – Q4 Riding the Ramp Training, Oct 18

This training is for founders in the early years who are new to the CPG industry and the art of planning early-stage growth. Planning is about embedding discipline in the company. The goal is to grow fast AND stay in business. It’s not about profit or riding unicorns. Join me for this quarterly training. And build annual planning into your culture from the start. NOTE: this event is for founders/owners new to running a brand. If you own an agency or are a fractional marketing executive, you will be screened out even if you have de minimus equity in a brand.

UPCOMING – Top Tips for Early-Stage Brand Management – Oct 25

If you’ve read my book and enjoyed it, you are inclined to be an analytical founder who gets on the Ramp and stays there. In this free webinar, I introduce founders new to the industry to the art and science of early-stage brand management. Registrants will get a unique discount code for my nine-part brand management series.

FREE WEBINAR – What Has Changed Since 2019?

FREE WEBINAR Top 10 Mistakes CPG Founders Make

Free! Learn the top 10 most common mistakes new CPG founders continue to make (yikes!) that can cost you money, time, and even the existence of your business. Totally worth 30 minutes of your time. Contains material NOT included in my book.

ON DEMAND  Pivoting Your Brand for Exponential Growth – $225

Unit velocities declining or flat? Some growing, others declining? You’ve probably wondered if you should pivot. Pivoting your business is a huge, terrifying decision. This paid webinar will guide you through a rigorous analytic process to guide this kind of decision that could save your business and send it up the Ramp of Exponential Growth.
Agenda

FREE WEBINAR Understanding Channels for Premium Brands