Think Smarter About Growth.

Barriers to launching premium brands have come down. And competition has risen accordingly. The fundamental problem that under-capitalized CPG entrepreneurs face is: How do you grow fast, sustain that growth and outsmart the competition on the way to meaningful scale?

Buy the Book.


In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. 

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Key Insights

What Do I Do?
√ I help founders create strategic plans to achieve exponential growth.
√ I advise founders on implementing, evaluating and revising those plans
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Clients and Testimonials

Mark and James Aleks, Zaca recovery

Tonya Donati, Mother Kombucha

Startup Confidential

A zero B.S. look into the realities of running a food/beverage startup in today’s market. A truly independent voice in an industry chock full of vested interests.

PGS Monthly

If you’re a CPG founder, please sign up for my monthly white-paper series. Each issue explores critical strategic topics of practical relevance to your business right now. 300 Founders and counting. Founders only please. Sign-ups are screened.


Download our sample PDF: The Power of Focus

In The Press

Forget the Unicorns, Focus on Exponential Growth

FoodnavigatorUSA, the Future of Food Series, October 2019

Maximizing memorability is key 

FoodNavigatorUSA, October 2019

Velocity, Not Doors

FoodNavigatorUSA, Jan. 2019

Founder-Crafted Strategic Plans

FoodNavigatorUSA, January 2019

Podcast Appearances

Jun. 10, 2019

w/Host Adam Yee

January, 2020

w/Host Jeff Murphy

Dec. 9, 2019

w/Host Alison Cayne

Jan. 13, 2020

w/Host Jim Kahrr

Jan. 15, 2020

w/Host Jim Beach