Do you want to maximize the odds of scaling your brand to $100M and beyond? Then you need to learn the rules of exponential growth for consumer brands. I help clients build strategic plans based on these rules. And I also help them evaluate and revise those plans.
In this book, Dr. James Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.