Do you want to maximize the odds of scaling your brand to $100M and beyond? Then you need to learn the rules of exponential growth for consumer brands. I even wrote a book about them.
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
MARK AND JAMES ALEKS, Zaca recovery
``James gets you to think about the best discovery areas are for your brand in retail...To this day, we're still implementing his advice, that's how much value we got from our session.``
``James told me everything about the complexity of the American market.Together we have developed a growth strategy based on focus, focus, focus. And that within a period of only three days. That is what I mean by a good investment!``
TONYA DONATI, Mother Kombucha
``We decided to bring James in for a two day session and it more than met our expectations. One notable difference at the end, was that all four partners were on the same page as far as where we were as a company and where we wanted to head. And we had a detailed strategic plan for the coming year.``
``James was great to work with. With the 4P framework in mind, he took a much deeper dive into the points discussed in his book and videos. And focused on what was most important for our brand and category... very insightful and valuable.``