Think Smarter About Growth.

Do you want to maximize the odds of scaling your brand to $100M and beyond? Then you need to learn the rules of exponential growth for consumer brands. I even wrote a book about them.

Buy the Book.


In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. 

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Key Insights

What Do I Do?
√ I help founders create strategic plans to achieve exponential growth.
√ I advise founders on implementing, evaluating and revising those plans
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Clients and Testimonials


``James gets you to think about the best discovery areas are for your brand in retail...To this day, we're still implementing his advice, that's how much value we got from our session.``

``James told me everything about the complexity of the American market.Together we have developed a growth strategy based on focus, focus, focus. And that within a period of only three days. That is what I mean by a good investment!``


CEO, Pablo’s Quinoa Revolucion

TONYA DONATI, Mother Kombucha

``We decided to bring James in for a two day session and it more than met our expectations. One notable difference at the end, was that all four partners were on the same page as far as where we were as a company and where we wanted to head. And we had a detailed strategic plan for the coming year.``

``James was great to work with. With the 4P framework in mind, he took a much deeper dive into the points discussed in his book and videos. And focused on what was most important for our brand and category... very insightful and valuable.``


CEO, FILLO’s Americas Made

Startup Confidential

A zero B.S. look into the realities of running a food/beverage startup in today’s market. A truly independent voice in an industry chock full of vested interests.

PGS Monthly

If you’re a CPG founder, please sign up for my monthly white-paper series. Each issue explores critical strategic topics of practical relevance to your business right now. 300 Founders and counting. Founders only please. Sign-ups are screened.


Download a sample PDF: The Power of Focus

Podcast Appearances

Jun. 10, 2019

w/Host Adam Yee

February 12, 2020

w/Host Jeff Murphy

August 14, 2020

w/Host Brian Choi, CEO

Dec. 9, 2019

w/Host Alison Cayne

February 22, 2020

w/Host Kevin Craine

August 31, 2020

w/Host Nick Westergaard

Jan. 13, 2020

w/Host Jim Kahrr

May 5, 2020

w/Host JP Kuehlwein

Jan. 15, 2020

w/Host Jim Beach

March 18, 2020

w/Host Tammy Loeb

In The Press

Thoughts on SnackMagic E-Com Platform

Food Dive, July 15, 2020

Navigating the New Norm for CPG Brands

FoodNavigatorUSA, March 31, 2020

Forget the Unicorns, Focus on Exponential Growth

FoodnavigatorUSA, the Future of Food Series, October 2019

Maximizing memorability is key 

FoodNavigatorUSA, October 2019

Velocity, Not Doors

FoodNavigatorUSA, Jan. 2019