Are you experiencing exponential growth and want it to continue?
Or do you want to get your brand on the Ramp?
If you answered “yes!” to either question, I offer the following four ways to apply my unique expertise to your business planning.
My Screening Criteria:
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- Less than $100M in retail sales
- Founder-controlled companies only
- Product gross margins of 35%+
- You should not expect immediate revenue returns from working with me.
- You should be prepared to change almost anything about your current 4P playbook
Companies With More Than $5,000,000 in Trailing Sales
Additional Screening Criteria:
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- You should make sure your entire leadership team is open to working with an outside strategic advisor, one who has the freedom to explore optimizing anything in the company
- You should also read my Note on Working with Me as well and be comfortable working with non-neurotypical experts.
- You should already have the cash to pay my entire fee right now.
1. Basic Diagnosis and Planning Session – $25-40K
Objective – For Founders in Phases 1 and 2 who want to deeply understand their fans and use this wisdom to optimize their strategy and 4P playbook
Pre-Work
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- My clients gather key performance data on their company according to my specs (takes 2-4 days)
- I review all materials sent by the company for topline and bottom-line trends
- I conduct a half-day of online and in-store market research to prepare a high-level competitive POV on the client’s offering
- We conduct fundamental survey research on your fans (clients must-have customer e-mail or SMS lists large enough for this to work)
1-2 Day Planning Sessions
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- PGS Overview of Topline and Bottomline Performance
- PGS POV on Client’s Competitive Situation and Ideal Consumer Audiences
- Relevant Best Practices Share-Out
- Discussion/Agreement on Revenue Goals
- 4P Planning using Proprietary PGS Process
- Unresolved Questions
- Next Steps to Activate
Session Write-Up by PGS same day
One month of quick e-mail follow-ups
TTL engagement length – 4-6 weeks
Additional perks for clients:
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- Free access to all online courses and webinars
- Access to referrals within my professional CPG network of advisors, experts, agencies, and investors
- Access to PGS tip sheets (released as we dialogue)
Book Call to Discuss a Basic Session at THIS LINK Right Now
2. Advanced Diagnosis and Planning Session – $40-60K
Objective – For Founders in Phases 3 and 4 who want to deeply understand their fans and use this wisdom to optimize their strategy and 4P playbook
Pre-Work
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- Same as the Basic Session, except for the incorporation of professional competitive analysis with POS data for added precision and strategic confidence
- I insist on this approach for companies with >$10M in net sales, but you may pursue it as soon as $1M in net sales and will find it valuable
- I require specialized scanner data sets from SPINS, Nielsen, or IRI. You should have all-outlet access to scanner data already.
TTL engagement length – 2 months
Session Write-Up by PGS same day
One month of free e-mail follow-ups
Additional perks for clients:
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- Free access to all online courses and webinars
- Access to referrals within my professional CPG network of advisors, experts, agencies, and investors
- Access to PGS tip sheets (released as we dialogue)
Book a Call to Discuss an Advanced Session at THIS LINK Right Now
3. Bespoke Consulting Services (minimum project = $30K)
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- If you are a serial entrepreneur in CPG or have classically trained CPG leaders on board and would like to address more specialized concerns related to Skate Ramp growth, I’m open to discussing bespoke work
- NOTE: while most of my client work requires fresh consumer research to be conducted, I do not execute consumer research as a stand-alone service.
Book a Call to Discuss Bespoke Work at THIS LINK Right Now
Companies With Less Than $5,000,000 in Trailing Sales
1. Tap the Doctor Sessions – 30 minutes – $500 Prepaid
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- need a gut check on your strategy or business health?
- simply want to sample my brain’s output before doing an extensive planning session?
- just want to stump the chump? No problem
- There are NO refunds for this limited-service option and one re-scheduling
Book a Tap-the-Doctor Session at THIS LINK Right Now