Do you want to keep Riding the Ramp?
Or accelerate to get on it?
If you answered “yes!” to either question, look for your revenue tier below…
My Screening Criteria:
-
- Founder-controlled, private companies only
- Product gross margins of 35%+
- You should not expect immediate revenue returns from working with me.
- You should be prepared to change almost anything about your current 4P playbook
- Your entire leadership team should be open to working with an outside strategic advisor, one who has the freedom to explore optimizing anything in the company
- You should also read my Note on Working with Me
Companies With More Than $5,000,000 in Trailing Sales
1. Basic Diagnosis and Planning Sessions for $5-20M – (Fee = $30-40K)
Objective – Deeply understand your fans and use this wisdom to optimize their strategy and 4P playbook in a working session
Pre-Work
-
- My clients gather key performance data on their company according to my specs (takes 2-4 days)
- I review all materials sent by the company for topline and bottom-line trends
- I conduct a half-day of online and in-store market research to prepare a high-level competitive POV on the client’s offering
- We conduct fundamental survey research on your fans (clients must have customer e-mail or SMS lists large enough for this to work)
1 Day Planning Session
-
- PGS Overview of Topline and Bottomline Performance
- PGS POV on Client’s Competitive Situation and Ideal Consumer Audiences
- Relevant Best Practices Share-Out
- Discussion/Agreement on Revenue Goals
- 4P Planning using Proprietary PGS Process
- Unresolved Questions
- Next Steps to Activate
Session Write-Up by PGS same day
One month of quick e-mail follow-ups
TTL engagement length – 4-6 weeks
Client Examples: Mother Kombucha, Krackcorn, Proven skincare
Book Call to Discuss a Basic Session at THIS LINK Right Now
2. Advanced Diagnosis and Planning Session for $20M+ brands – (Fee = $40-60K)
Objective – Update Your Strategic Plan to Accelerate or Remain on the Ramp
Pre-Work
-
- Same as the Basic Session and
- Professional category and competitive analysis using scanner and panel data
- I require specialized scanner data sets from SPINS, Nielsen, or IRI. You should have all-outlet access to scanner data already.
TTL engagement length – 2 months
Session Write-Up by PGS same day
One month of free e-mail follow-ups
Client Examples: Once Upon a Farm, Dude Wipes, Dr. Squatch Soap
Book a Call to Discuss an Advanced Session at THIS LINK Right Now
3. Acceleration Workshops for $100M+ Brands ($60K)
Objective – Address Key Weaknesses Preventing Acceleration
Pre-Work
-
- I benchmark your brand against known thresholds that elite brands have attained in the nine figures using a higher-level diagnosis methodology
- Stakeholder interviews with the leadership to isolate areas of agreement/disagreement on how to accelerate
- PGS review of company information
- Debrief with owner(s) to plan workshop topics based on my diagnosis of the business
- I require specialized scanner data sets from SPINS, Nielsen, or IRI.
TTL engagement length – 6-8 weeks
Session Write-Up by PGS same day
One month of free e-mail follow-ups
Client Examples: Happy Egg, Tru Fru, Made Good
-
- Deceleration after you reach $100M in trailing sales is incredibly common. This is when most CPG brands need to re-position and re-engineer their playbook for continued growth. Accelerating from 20-40% or 40-60% CAGR with the right investments is possible. These workshops include a professional diagnosis of the business and targeted discussion of the weak spots, including strategic positioning.
- NOTE: I do not conduct primary consumer research for workshops
Book a Call to Discuss a Workshop at THIS LINK Right Now
Companies With Less Than $5,000,000 in Trailing Sales
1. Tap the Doctor Sessions – 30 minutes – $500 Prepaid
-
- need a gut check on your strategy or business health?
- simply want to sample my brain’s output before doing an extensive planning session?
- just want to stump the chump? No problem
- There are NO refunds for this limited-service option and one re-scheduling
Book a Tap-the-Doctor Session at THIS LINK Right Now