Dr. Richardson’s Services

Are you experiencing exponential growth and want it to continue? Do you want to get your brand on the Ramp?

If you answered “yes!” to either question, I offer the following three ways to apply my unique expertise to your business planning.

 

Screening criteria:

  • It would be best if you had read my book AND taken my Riding the Ramp webinar before working with me. These materials help ensure a mutual fit.
  • I generally work only with brands selling $1M or more in trailing annual sales.
  • You will need to have staff time available to do data crunching for these projects to work.
  • You should not expect immediate revenue returns from working with me.
  • You should be prepared to change almost anything about your current 4P playbook.

 

If you meet these criteria and are interested in applying my expertise, please book a time to ask any and explore mutual fit.

 

1. Basic Strategic Planning Engagements – $12K

Pre-Work

    • My clients gather key performance data on their company according to my specs (takes 2-4 days)
    • I review all materials sent by the company for topline and bottom-line trends
    • I conduct a half-day of online and in-store market research to prepare a high-level competitive POV on the client’s offering
    • We conduct fundamental consumer/market research (clients must-have social media followings, customers lists large enough for this)

Pre-Session Dinner/Virtual Happy Hour

    • I always have dinner the night before our sessions, not only to establish rapport but to learn more about the personalities I’ll be communicating with the next day. I always tailor the pace and manner in which I consult to each team

1 -2 Day Planning Sessions

    • PGS Overview of Topline and Bottomline Performance
    • PGS POV on Client’s Competitive Situation and Ideal Consumer Audiences
    • Relevant Best Practices Share-Out
    • Discussion/Agreement on Revenue Goals
    • 4P Planning using Proprietary PGS Process
    • Unresolved Questions
    • Next Steps to Activate

Session Write-Up by PGS same day

One month of quick e-mail follow-ups

TTL engagement length – 2 months

Additional perks for clients:

    • Free access to all online courses and webinars
    • Access to referrals within my professional CPG network of advisors, experts, agencies, and investors
    • Access to PGS tip sheets (released as we dialogue)

 

2. Advanced Strategic Planning Sessions – $24-36K

    • Same as above, except for the incorporation of professional consumer research on your repeat buyers and POS category analysis for added precision and strategic confidence
    • I generally insist on this approach for companies with seven figures of trailing annual revenue

TTL engagement length – 3 months

 

3. Advisory Retainers (for prior PGS clients only) $12- $24,000K

    • These 6-month retainers are designed as ongoing coaching/advisory relationships to keep the client organization disciplined and following the plan
    • Annual business reviews of topline performance are included, using all available data and PGS best practice benchmarks
    • The scope may be customized for each client
    • I charge the maximum rate here to occupy independent Board seats for investor-backed companies