Dr. Richardson’s Services
Do you want to keep Riding the Ramp?
Or accelerate to get on it?
If you answered “yes!” to either question, look for your revenue tier below…
My Screening Criteria:
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- Founder-controlled, private companies only
- Product gross margins of 35%+
- You should not expect immediate revenue returns from working with me.
- You should be prepared to change almost anything about your current 4P playbook
- Your entire leadership team should be open to working with an outside strategic advisor, one who has the freedom to explore optimizing anything in the company
- You should also read my Note on Working with Me
Companies With More Than $5,000,000 in Trailing Sales
1. Basic Diagnosis and Planning Sessions for $5-20M – (Fee = $30-40K)
Objective – Deeply understand your fans and use this wisdom to optimize their strategy and 4P playbook in a working session
Pre-Work
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- My clients gather key performance data on their company according to my specs (takes 2-4 days)
- I review all materials sent by the company for topline and bottom-line trends
- I conduct a half-day of online and in-store market research to prepare a high-level competitive POV on the client’s offering
- We conduct fundamental survey research on your fans (clients must have customer e-mail or SMS lists large enough for this to work)
1 Day Planning Session
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- PGS Overview of Topline and Bottomline Performance
- PGS POV on Client’s Competitive Situation and Ideal Consumer Audiences
- Relevant Best Practices Share-Out
- Discussion/Agreement on Revenue Goals
- 4P Planning using Proprietary PGS Process
- Unresolved Questions
- Next Steps to Activate
Session Write-Up by PGS same day
One month of quick e-mail follow-ups
TTL engagement length – 4-6 weeks
Client Examples: Mother Kombucha, Krackcorn, Proven skincare
Book Call to Discuss a Basic Session at THIS LINK Right Now
2. Advanced Diagnosis and Planning Session for $20M+ brands – (Fee = $40-60K)
Objective – Update Your Strategic Plan to Accelerate or Remain on the Ramp
Pre-Work
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- Same as the Basic Session and
- Professional category and competitive analysis using scanner and panel data
- I require specialized scanner data sets from SPINS, Nielsen, or IRI. You should have all-outlet access to scanner data already.
TTL engagement length – 2 months
Session Write-Up by PGS same day
One month of free e-mail follow-ups
Client Examples: Once Upon a Farm, Dude Wipes, Dr. Squatch Soap
Book a Call to Discuss an Advanced Session at THIS LINK Right Now
3. Acceleration Workshops for $100M+ Brands ($60K)
Objective – Address Key Weaknesses Preventing Acceleration
Pre-Work
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- I benchmark your brand against known thresholds that elite brands have attained in the nine figures using a higher-level diagnosis methodology
- Stakeholder interviews with the leadership to isolate areas of agreement/disagreement on how to accelerate
- PGS review of company information
- Debrief with owner(s) to plan workshop topics based on my diagnosis of the business
- I require specialized scanner data sets from SPINS, Nielsen, or IRI.
TTL engagement length – 6-8 weeks
Session Write-Up by PGS same day
One month of free e-mail follow-ups
Client Examples: Happy Egg, Tru Fru, Made Good
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- Deceleration after you reach $100M in trailing sales is incredibly common. This is when most CPG brands need to re-position and re-engineer their playbook for continued growth. Accelerating from 20-40% or 40-60% CAGR with the right investments is possible. These workshops include a professional diagnosis of the business and targeted discussion of the weak spots, including strategic positioning.
- NOTE: I do not conduct primary consumer research for workshops
Book a Call to Discuss a Workshop at THIS LINK Right Now
Companies With Less Than $5,000,000 in Trailing Sales
1. Tap the Doctor Sessions – 30 minutes – $500 Prepaid
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- need a gut check on your strategy or business health?
- simply want to sample my brain’s output before doing an extensive planning session?
- just want to stump the chump? No problem
- There are NO refunds for this limited-service option and one re-scheduling
Book a Tap-the-Doctor Session at THIS LINK Right Now
2. Mini-Sessions – Four Hours – $8,000 Prepaid – Click HERE for full details