I’ve Ramped My Brand…Have You?

Those who follow me closely may have noticed that I practice virtually all the central tenets of my best-selling book in my professional services practice. My own business has been growing exponentially because I did the following:

1. Wrote and self-published a book – badly needed by ambitious founders continuously misled by various unethical stakeholders (who hopefully will retire shortly). This allowed me to dramatically raise my fees in the eyes of my ideal audience.

2. Iterated my offerings to focus very tightly on working with emerging Skate Ramp brands to ensure their continued growth – All my clients are Skate Ramp brands now. The ones you will read about in the media eventually. This is very different from just doing all kinds of strategy consulting, which, in most cases, is about rescuing a failing startup. Since most of the problems are with the founders themselves, this is not very rewarding or even possible. This is why you don’t see me doing cheesy marketing like ‘I’ll get your brand on the Ramp in 10 easy steps.’ No intelligent person could make such a broad promise when they don’t control ALL the levers, especially the base UPCs. 

3. Optimized my conversion funnel – I used to have my phone number on my website. Nope. That didn’t work. Now, I make sure founders reveal a bunch about who they are before we talk. It’s better for everyone. The book is usually where folks start. But, last year, I created an online Quiz to give founders a crude, free diagnostic (that also helps me screen clients). ALL my clients take it as an onboarding item if they haven’t already done it to obtain my special VIP e-mails (whitepapers, special discounts on courses, and webinars). This has helped encourage the best 7, and 8 figure early-stage brands approach for my assistance. By throwing up a few barriers to accessing me, I increased the purchase intent of anyone setting up a call. 

4. Accelerated growth – The combination of increasing my base rates AND a book that attracts highly qualified leads has allowed me to grow my own business exponentially since 2019. I’m staying hyper-focused on exponential growth to help more founders newer to the industry pull this off. It may honestly not last as long as exponential growth for a consumer brand, but we’ll see! I’m working on my price-pack architecture project as I write. Additional services that all tie to helping founders Ride the Ramp and to expand my usefulness. 

As you now can tell, much of what was in my book ties back to general theories of planning growth for any business. If you’re reading this and pumped up to plan exponential growth for your own business, please consider joining other founders and me on Oct. 22 for my Q4 Riding the Ramp training. Did I mention the free coffee coaster?