COURSE Scrappy Consumer Research for Founders


Understanding your fans is key to any good strategic plan. This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection, and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of specific tools, when and how to bring in outside expertise, and a free survey template to use with your own fans. Register now for the entire on-demand series. $395 for all three sessions plus life-time e-mail follow-up w/Dr. Richardson.

COURSE Scrappy POS Analytics for Founders (New)


Mastering the use of POS data is key to good strategic planning in consumer packaged goods and effective retail buyer meetings. In this course, you’ll learn how to: 1) Set the Right Goals, 2) Order Data Correctly, and 3) Analyze/Utilize POS Data in some key scenarios. Real Nielsen data is used throughout. You’ll master all the basics, feel more comfortable with this kind of data AND learn a few advanced tricks from the pros. $495 for all three sessions and lifetime e-mail follow-up with Dr. Richardson.

“I need to watch it about 5 more times tho ! So much good information that no one ever explains.”

Nathan Gordon, Founder of Sans Meal Bars