Understanding your fans is key to any good strategic plan. This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection, and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of specific tools, when and how to bring in outside expertise, and a free survey template to use with your own fans. Register now for the entire on-demand series. $395 for all three sessions plus life-time e-mail follow-up w/Dr. Richardson.
Mastering the use of POS data is key to good strategic planning in consumer packaged goods and effective retail buyer meetings. In this course, you’ll learn how to: 1) Set the Right Goals, 2) Order Data Correctly, and 3) Analyze/Utilize POS Data in some key scenarios. Real Nielsen data is used throughout. You’ll master all the basics, feel more comfortable with this kind of data AND learn a few advanced tricks from the pros. $495 for all three sessions and lifetime e-mail follow-up with Dr. Richardson.
“I need to watch it about 5 more times tho ! So much good information that no one ever explains.”
Nathan Gordon, Founder of Sans Meal Bars