UPCOMING – What Has Changed Since 2019 – March 20
Agenda:
* Deceleration of Natural/Organic Sales
* Major Shifts in the Competitive Context
* Requirements for New Startups
* The Skate Ramp Moving Ahead
* Q&A
Agenda:
* Deceleration of Natural/Organic Sales
* Major Shifts in the Competitive Context
* Requirements for New Startups
* The Skate Ramp Moving Ahead
* Q&A
Free! Learn the top 10 most common mistakes new CPG founders continue to make (yikes!) that can cost you money, time, and even the existence of your business. Totally worth 30 minutes of your time. Contains material NOT included in my book.
Unit velocities declining or flat? Some growing, others declining? You’ve probably wondered if you should pivot. Pivoting your business is a huge, terrifying decision. This paid webinar will guide you through a rigorous analytic process to guide this kind of decision that could save your business and send it up the Ramp of Exponential Growth.
Agenda
- Assessing Your UPC Mix and Positioning
- Finding/Designing Hero UPCs
- Shifting Sales Volume to new Hero UPCs
- Monitor Progress and Delisting of Non-Strategic UPCs
This is an on-demand, data-driven exploration of how early-stage premium brand owners should think about key classes of retail trade, including DTC and e-commerce. It includes blinded, real-world case studies of premium brand velocities by channel to drive home the key points.