Pivoting is About the Long Game

On Wednesday, November 8, I took a few founders through some beta paid training I put together this Fall.

In this new training content, I walk viewers through the story of RampCo and how it went from 11% growth in its original core UPCs to 120% growth in a completely new set of UPCs that now comprise 80%+ of the business. 

Pivoting is about using strong early growth signals from a minority of your UPC mix and tripling down on them to re-focus the business on a New Core. The result can take 3-5 years to emerge, but when it does, you have a financially more efficient P&L and simpler supply chain and operations.

Watch Pivoting Your Brand to Exponential Growth  on demand right now!  

Dr. James Richardson

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