The Five Signals that You Should Pivot Your Brand

Below are the combined signals that make pivoting a smart option. But only if you are committed to getting on the Skate Ramp of exponential growth.

  1. Sub-30% topline growth rate for three years straight, AND
  2. Your original UPCs don’t grow the same store velocity, AND
  3. Adding new UPCs hasn’t shifted the business to exponential growth, AND
  4. You sell in Multiple categories right now OR have the R&D capita to move the business into a new one, AND

5. You have recent UPCs that ARE generating exponential growth with minimal support.

In a few hours, a small group is going through my paid Pivoting training. Think about joining us or just accessing the recording for later.

Dr. James Richardson

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