strategy Tag

January 19, 2024

The Low Trust Founder May Hit a Wall

One of the most terrifying realizations founders have at some point in the early years is how little they know about the more advanced aspects of scaling consumer brands. It could be a volley of SPINS jargon thrown at them. Or a broker’s counter-intuitive suggestion about which

January 8, 2024

1-Page. It’s All You Need. Planners Win This Game.

I launched my current business in 2017 with a series of LinkedIn videos, including why you need a strategic plan. Keeping you and your team accountable is the most important reason to write a straightforward plan consisting of three things: your revenue targets for 2-3 years max your