Most early-stage food companies lose money. Anywhere from 10-50% every year. Much of this comes down to low product gross margins getting chewed up by fixed operating costs and various onboarding fees at retailers. Getting to a scale that lowers absolute COGS still remains the primary way
I launched my current business in 2017 with a series of LinkedIn videos, including why you need a strategic plan. Keeping you and your team accountable is the most important reason to write a straightforward plan consisting of three things: your revenue targets for 2-3 years max your
I’ll explain. But before I do, there are less than 10 spots available for January's Q1 cohort. So, you may want to grab one now. OK. For the rest of you reading this, this is my best explanation of why it matters for CPG founders new
There were three institutional rounds with food companies making less than $10M in 2023 (based on my sources): A Dozen Cousins, Belliwelli, and Hero Bread. All three have strong topline and brand health DNA. And, if true, this will be the primary reason moving forward
There’s a fundamental obsession with control and aggression in American marketing. Nothing epitomizes this better than the obsession with celebrity influencers and influencers standing in for persuasive messaging from a place of humility. Celebrity-driven growth does happen, but it rarely attracts American marketers because it promises
The big financial problem for DTC is that this channel is very slow to reach lower cost-to-service rates per unit, due to your initial reliance on dropshippers, much slower than your freight costs decline with Kehe or McLane. As a small company, shipping five boxes
You are hearing this first because PGS fans like you come to the blog every week. Whether you are an investor, founder, or marketing lead, my brand management courses are uniquely tailored to the analytical needs of early-stage brands. If you are growing fast, you must
This is it! The best of 2023. The most provocative, stimulating, unfiltered and apparently most popular posts from this year! Note: thoroughly vetted by legal. #1 - Beware of Desperate Old VC Funds Headed Your Way! #2 - The Seven Traits of Killer Founders #3 - Beyond Predictable. Beyond Meat’s
In talking with B-school professors and founders, I realized that my courses hit a gap in DIY founder training. The gap is in professional brand management with an early-stage twist. Once you get into Phase 2, this is when these skills will give you an
One of the significant challenges in an under-capitalized business is filling many skill gaps you bring to the enterprise as a founder. Consumer brands are elaborate pipe organs of decision-making, some of the most complicated consumer-facing businesses to run. This is especially true if you