The PGS Blog

What is this Riding the Ramp Training Thing?

I’ll explain. But before I do, there are less than 10 spots available for January's Q1 cohort. So, you may want to grab one now.  OK. For the rest of you reading this, this is my best explanation of why it matters for CPG founders new

Why Venture Capital Has Left Food And Will Not Return

There were three institutional rounds with food companies making less than $10M in 2023 (based on my sources): A Dozen Cousins, Belliwelli, and Hero Bread. All three have strong topline and brand health DNA. And, if true, this will be the primary reason moving forward

The Problem with American Marketers

There’s a fundamental obsession with control and aggression in American marketing. Nothing epitomizes this better than the obsession with celebrity influencers and influencers standing in for persuasive messaging from a place of humility.  Celebrity-driven growth does happen, but it rarely attracts American marketers because it promises

DTC Is Rarely A Good Scale Platform in CPG

The big financial problem for DTC is that this channel is very slow to reach lower cost-to-service rates per unit, due to your initial reliance on dropshippers, much slower than your freight costs decline with Kehe or McLane. As a small company, shipping five boxes

Holiday Course Discounts! Upskill for 2024 Now…

You are hearing this first because PGS fans like you come to the blog every week. Whether you are an investor, founder, or marketing lead, my brand management courses are uniquely tailored to the analytical needs of early-stage brands. If you are growing fast, you must

Most Provocative PGS Blog Posts from 2023

This is it!  The best of 2023. The most provocative, stimulating, unfiltered and apparently most popular posts from this year! Note: thoroughly vetted by legal. #1 - Beware of Desperate Old VC Funds Headed Your Way!  #2 - The Seven Traits of Killer Founders #3 - Beyond Predictable. Beyond Meat’s

From Founder to Brand Manager – The Key Transition

In talking with B-school professors and founders, I realized that my courses hit a gap in DIY founder training. The gap is in professional brand management with an early-stage twist. Once you get into Phase 2, this is when these skills will give you an

Burn the Remote Control and Do The Important Things Yourself

One of the significant challenges in an under-capitalized business is filling many skill gaps you bring to the enterprise as a founder. Consumer brands are elaborate pipe organs of decision-making, some of the most complicated consumer-facing businesses to run. This is especially true if you

You are in the Wrong Category With the Right Innovation

Actually, I don’t know if you are. But what if you are? Categories are cultural spaces full of meanings and experiential expectations. Cheddar cheese tastes like X. I tend to want it on Z, but not on W. And down the nuanced rabbit hole we

Make Sure Your Topline is NOT a House of Cards

Getting seduced by your own success is a thing. Whether it came right away or after years of struggle, it doesn’t matter. If you simply look at wholesale case volume growth, you may be in for a rude surprise in 6-9 months.   You may find your growth